Without marketing, a business might not survive the stiff competition. Marketing as we know it is not for publicity but plays more than one significant role in keeping a business a key player in a market. Knowledge about a product does not guarantee that a customer will be frequenting a shop to buy the product, reminding the customer about it however is what makes it certain on whether the customer will buy a product or not.
Businesses also introduce new products to the market and without marketing they may suffer loses, marketing plays an informative role, to help a customer familiarize themselves with the product. Influencer marketing is a new technique in the market. The moment a product or a service is introduced to the market , there is a specific target group that is being targeted. Influencer marketing as a technique focuses on particular individuals other than on the target market. The individuals in this case are referred to as influnecers. Influencers have some influence over the buyers in the market hence the reason for them being singled out .
The business world has changed thanks to social business , before making some key decisions in the current times, one has to consider the effect that social media has to play in it all. Social media can be looked at in a several ways when it comes to marketing and not just an avenue through which to come into contact with potential customers. Notable influencers come up due to how communication has seen an upgrade with the dawn of social media. An influencer will have respected views and a lot of followers on social media. Having positive impacts on sales is the reason behind influencer marketing has taken the business marketing by storm.
This shows that it’s not about awareness creation. An influencer is very sensitive and when selecting one , a business department in charge needs to be very thorough. Compared to billboards or newsletters , consumers are more trusting of brand research and hearing about a product form a source that they can trust. Non for profit organizations that need marketing are better placed with influencer marketing strategies. Massive followers on an influencer means higher chances of success therefore in picking an influencer ensure they have a worthy audience.
Influencers need to show some kind of connection with the brand that they are taking on, this means that they should easily fit in some key words that aid in selling the brand.When it comes to brand endorsement , the influencer needs to have some certain level of activity at one time. An active influencer is best to work with when it comes to brand endorsement as it’s what they are hired for while less active influencers will not help the sales.